Friday, May 18, 2012


This video shows craftspeople creating hand made parts for an iconic brand Leica.

Hand-made products are still thriving in Italian, Swiss, German and Danish workshops and in other countries throughout Europe.

Yes they are in small numbers and they are mostly for wealthy who can afford them.

But my point today is not to open a lengthy discussion about economic crisis, globalization, far-eastern sweatshops or wealth distribution. Plenty of that stuff is widely covered in media.

I would like to talk about something related to being a human.

When you watch the video you will notice something interesting. There is no music. There are sounds of hand making process and background noise of the workshop. There is no rush. There is buzz.

I could almost feel the cool sensation of creating something with your hands. An intimate bond is woven between you, the object you are bringing into life and the fortunate future owner.

Creating hand-made is a happy process under right conditions. It brings calmness, human touch and humanly sensations into air.

I would like to see hand-made arts and craftsmanship survive. There are indications that they may in fact. So long as Europe sticks to its centuries old brand names and keep authenticity they may hold on in niche markets. As a result we may be able to keep some of those beautiful art forms, craftsmanship and human experience for decades to come.

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