Saturday, March 6, 2010


Fashion is weird. I mean the fashion elements come to life purely by unexpected public endorsement as opposed to marketing pressure forced by commercial fashion houses. Take thongs for instance. Originated from Japanese zōri, thongs are cheap, simple and practical to wear in warm climates.

Thongs became a phenotype in human memetic evolution and today they are pushing boundaries of survival in unprecedented novel ways.

One such indication is the rise of black Havaianas among Sydney office women in recent years. I know this because I have been working mostly in CBD areas of Sydney for over twenty years now.

Business dress code for women hasn't changed much, mostly gray-scale suits, light color shirts and black court shoes.

Traditional corporate dresses are uncomfortable, people wear them either because of corporate pressure or for power. They are designed to erase your identity and make you a corporate slave.

Men ties are weird, they look stupid, uncomfortable and they serve no purpose other than indicating that you are an idiot to accept your miserable slavery.

Similarly women court shoes look hypocritical incarnations of suppressed female sexual identity. They have heels, yet their mostly dull and ordinary design, and lack of color erase reminiscences of sexual identity. And oh boy they must be uncomfortable, torturous to wear between work and home five days a week.

Office women understandably rebelled. First white sneakers appeared. Although they have no attractiveness whatsoever they looked comfortable, and women started to wear them between home and work, took them off and wore court shoes in the office.

The problem with business suit plus white sneakers combo is, it looks awful. For me the sight of this particular fashion disaster is so painful and unbearable that I avoided to look at them to the extent of breaking my neck (at one stage it pushed me to think maybe after all Mother Theresa was not that unsexy at all.)

So office women realised that they were on the wrong track. We all know they are better equipped with primal instincts of sexual realisation.

So one day one women took her Havaianas that she must have bought as beach-wear and wore them to work. To my relief that must have been the D-day abruptly ended white sneakers' undeserved hegemony. The next day more women copied this heroic and daring behavior of their 'leader', and over incoming weeks hundreds of women must have bought them. And the era of black Havaianas plus business dress started. They are now everywhere in the CBD.

Black Havaianas look cool under business suits. They serve the purpose yet they don't look awful, and their mild rebellious cheerfulness give back women their much deserved 'fun' identity stolen by corporate big brother. It is their way of saying 'hey this is my day job, but I am a beach girl I am cool and fun to be with'. Good on them.

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